When you’re a creative production agency it can be tough at times like these.

Clients are squeezing margins, but need more client service than ever before.

And don’t talk about versions and revisions. They seem to be taken as being infinite in nature.

It’s easy to get beaten down with all the hysterical headlines about AI and the economy.

Working with lots of creative production people like you has made it abundantly clear. You have no need to fear robots or central procurement in some faceless corporation when you have boundless creativity at your disposal.

If you’re serious about growing your agency maybe it’s time to look at how you price and present your offer.

According to a 2025 UK agency benchmarking report*, a creative agency that wants to get to £5 million in fees needs to be operating at high gross margins, and they imply that your client sees a real value in your creative expertise.

• It seems to be that clarity is key, be it for –
• Being very clear about what you do best, and sticking to it
• Making sure that all your outbound communications reflect this niche you occupy.
• Getting a proper sales process in place to make sure that people hear about you
• Looking at innovative pricing models that focus on value created and not cost and help you nurture and protect the margins you need to make to prosper.
• Being ruthless at making sure your efforts are focussed on the stuff that your clients value you for, not just “doing stuff”.

I will be posting some short articles on the above topics on the ACrew4U blog as we approach year’s end. Hopefully you’ll find them useful.

*source, the Wow company benchmark report 2025 – https://www.thewowcompany.com/benchpress